Been seeing a lot of interviews & posts by AI companies suggesting this or that about the nature, in the next twelve months, of work or the economy or the general landscape of technology. It's *very* optimistic. So much hype, in my opinion. And honestly? I felt like throwing my opinion into the discourse. I hope more people realize hype is just going to be a never ending "oh, it'll be like that in a year" when it's nowhere near reality. I understand the need for founders

It always comes back to content, in my opinion. This has been consistent since the early days of Google Search. Sure, there were SEO strategies that gave you a bit of juice, but those haven't been super esoteric for at least 10 years. You have to put out good content and build your brand. Your brand is like a mosaic / tapestry of all the little interactions your firm has with prospects and customers. A grand tapestry takes time to weave, but it ultimately comes down to consis