Passion Over Profit: Why Most Startups Fail and How to Become Inevitable

It's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the money. I can tell you, though: If they don't really want to build a company, they won't luck into it. That's because it's so hard that if you don't have a passion, you'll give up. - Steve Jobs, 2000

This is probably the most important lesson entrepreneurs need to learn.

Passion is the bedrock of success for anything.

Passion is what keeps you moving forward towards your dream.

I've seen so many folks fail because they just wanted to make a quick buck. They have no stamina, no drive, and no competitive edge.

Inevitably, they burn out or they just get bored with putting in the consistent effort day to day.

Because that's what entrepreneurship comes down to:

Consistent, persistent effort in all of your dealings.

You've got to constantly put in the reps (& for a long while, in most cases) before you see any real return on your efforts.

And the easiest way to stay persistent is to be passionate about the vision. Because the motivation is internalized rather than externalized.

It's not about external validation. That's the money coming in.

External motivation (money, status, likes, quick wins) is fleeting. It disappears the moment results slow down or obstacles pile up.

But the internal validation of watching your dream become reality? That can't be beat. Because it shows you were right. It shows you had the will to build something impressive & the persistence to see it through.

Internal motivation; caring deeply about the problem you're solving, believing in the change you're trying to create; keeps you going even when the bank account is empty and the feedback is harsh.

So, if you want to be successful, pick a problem you really care about; one that frustrates you, excites you, or keeps you up at night.

And start building a solution.

Be passionate.

Be persistent.

Do that, consistently, and you become inevitable.

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*Not financial/legal advice